Wealth Strategies
for Life’s Journey
Rooney Wealth helps you build and protect your wealth through strategic, long-term planning and disciplined, tax-aware investing. We simplify complex financial decisions into a clear, actionable plan you can trust. As a fiduciary, we are guided solely by your goals, values, and long-term peace of mind — so you always have confidence in the path ahead.
Services
Investment Management
Retirement Planning
Tax Planning Strategies
Financial
Goals
Employee Benefits Optimization
Why Work With a Financial Advisor?
A financial advisor helps you make confident decisions about your money with guidance tailored to your unique goals and life circumstances. Through personalized, long-term planning, you can stay organized, make informed choices, and build a strategy designed to help you grow, protect, and manage your wealth over time.
A financial advisor can help you:
- Understand where you are financially and where you want to go
- Make smart financial decisions that support your goals
- Save and invest in ways that fit your life and priorities
- Reduce unnecessary taxes and fees when possible
- Protect your wealth from risks that could impact your future
- Stay on track with regular reviews and ongoing guidance
Advice Centered Around You
As a Registered Investment Advisor, we are legally required to act in your best interest at all times. That means our recommendations are based on what’s right for you — not on commissions or product sales.
Who We Serve
We specialize in guiding a diverse range of clients through life’s financial complexities with clarity, strategy, and care.
Retirees
We help turn your nest egg into reliable, tax-smart income — so you can enjoy retirement while avoiding surprises
- Social Security timing and spousal strategies
- Roth conversion windows before RMDs
- RMD planning and tax bracket management
- Medicare/IRMAA awareness to avoid surcharges
- Sequence-of-returns risk protection
Teachers
We help K–12 and university educators navigate pensions and 403(b)/457 plans so you retire on your terms — without second-guessing big decisions.
- Choose pension options with confidence
- Coordinate 403(b)/457 contributions and providers
- Plan end-of-year vs. mid-year retirement timing
- Handle sick-leave and payout tax implications
- Understand survivor and beneficiary choices
Individuals & Families
We build coordinated, tax-aware plans for busy lives.
- Cash-flow design and saving strategy
- Investment management aligned to goals
- Tax planning in coordination with your CPA
- College funding and insurance reviews
- Equity comp/RSUs (if applicable)
Our Four-Step Process
We offer several ways to work together, tailored to the level of planning and support you seek. We follow a four-step process designed to bring clarity, coordination, and confidence to your financial life.
Step 1:
Complimentary Introductory Consultation
Start with a no-cost 30-minute conversation to discuss your goals, priorities, and questions — and learn how we can help.
Step 2:
Collaborative Planning
Through a collaborative planning meeting, we’ll explore your financial picture, priorities, and long-term objectives to create a strategy tailored to your needs.
Step 3:
Your Personalized Wealth Plan
We’ll present a customized wealth plan, walk through recommendations together, and answer your questions so you can move forward with confidence.
Step 4:
Implement, Monitor and Adjust
Once your plan is in place, we provide ongoing guidance, monitoring, and adjustments to help keep your strategy aligned with your goals as life evolves.
About
Dan Rooney
As a former elementary school teacher in San Francisco, I know firsthand what it means to live and thrive on a disciplined budget. Teachers don’t earn lavish salaries, and my professional experience made me highly adept at making every dollar work hard — not just for myself, but for my friends and family. Founding Rooney Wealth Management LLC has formalized this passion, allowing me to bring that same focus, discipline, and practical knowledge to managing your financial life.
I hold the Series 65 license, qualifying me as an Investment Adviser Representative. I chose this specific designation because it ensures I can legally act as a fiduciary — always putting your interests first — to develop comprehensive financial plans and actively manage your investments. I hold a bachelor’s degree from UC Santa Cruz and a master’s degree from the University of San Francisco.
I am based in Sacramento and proudly serve clients throughout the entire state. In my free time I enjoy trying new coffee shops and taking my adult kickball league too seriously.